Brassware and sink manufacturer Abode has unveiled Accumulate, a loyalty rewards scheme for kitchen and bathroom retailers, which will roll out in January 2023.

Members can earn points on all purchases of Abode kitchen taps, sinks, bathroom brassware, showering and Pronteau Instant Hot Water Taps that convert into rewards.

Kitchen and bathroom retailers can become a member by visiting the dedicated Accumulate website, where they can sign up to gain access to their personal account, where they can earn, claim and spend reward points.

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Dealers will be able to keep track of their progress, in real time, and view reward offers which span Travel & Experiences, Giving Back, Mobile Phone & Tablets, Smart Home Accessories, Health & Beauty, Food & Drink, plus Designer Brands.

Points can be earned on all Abode purchases from January 9, 2023 and by giving feedback or completing training with Abode.

In addition, Accumulate by Abode also offers The Resource Area, featuring digital brochures, retail price lists, promotional video content and technical guides, sales sheets and POS support.

It will also feature the company’s latest projects, news and products for both Abode and Pronteau brands.

Sales director at Abode Peter Phelan said: “Launched this week, Accumulate with Abode is a new loyalty rewards scheme exclusively available for UK kitchen and bathroom retailers.

“We are delighted to be able to provide a programme where our customers can earn points on every product purchase, let them accumulate, and then spend them on fantastic rewards!

“Working hand in hand with the K&B retail community is fundamental to our corporate vision for 2023 and beyond, and we look forward to building on this exclusive platform with an ongoing stream of new content, rewards, and retail assets.”

He continued: “As our personal and professional lives continue to face new pressures, we want to provide a positive experience for our customers, which also recognises the level of commitment each one gives to the supply of our brand.

“Put simply, we want to reward loyalty and make sure that we deliver quality products for your customers while rewarding you – the retailer – at the same time.”