Aqualisa spends on debut TV campaign

16 Mar, 18

Advertising campaign to focus on Q digital shower

Showering brand Aqualisa has invested in its first TV advertising campaign, which will be on screen for March, and will promote the benefits of its Q digital shower.

The ad will have an initial trial in the ITV Meridian region and will focus upon the Q Smart shower and Q Edition, showcasing its proximity sensor and customisable programming such as choice of temperature, flow and outlet.

It will be supported by a national digital campaign, expected to deliver over 13million impressions during March.

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In addition, Aqualisa has also updated its smart mixer training courses to equip installers not only with the skills to install the showers but to sell the features on to their customers.

Customer experience director of Aqualisa Wendy Bennett said: “With a discernible move towards high-end personalisation across all walks of life, we recognise that a real appetite for smart showering is emerging. The TV campaign is aimed at raising consumer awareness and delivering sales opportunities for our installers and distribution channels.”

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