Northern Ireland-based brassware manufacturer Aqualla has created a specialist team to increase its presence in the UK independent retail sector.

Led by head of GB sales Pete Banham, the team includes seven regional sales managers to cover the country.

These include Ben Kennedy who will cover north London and Home Counties, Nigel Restall is responsible for the Midlands region, while Sarah Jowsey will look after the north east.

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Completing the team, Ian Quigley will be responsible for the north west, Ed Thorn will take on the south east, Steven Sharp will look after Scotland and Shane Basset will be responsible for the south west.

Established in 2011 by managing director Steven Allaway, the Aqualla brand offers shower, bathroom taps and accessories.

Having acquired bath manufacturer Adamsez in 2020, Aqualla was bought by Damixa owner FM Mattsson Mora a year later.

Managing director Steven Allaway commented: “The last 10 years have been a real success story for Aqualla with strong sales both here in Ireland and across the UK.

“With our new specialist team, we are looking to drive forward those relationships across the UK market and expand our presence even further.

“With over 55,000 square feet of stock holding, we are in the enviable position of being able to efficiently service all of our customers together with any new orders, while still delivering on our 99.6% fulfilment rate, which is something we’re incredibly proud of.

“With Pete leading the team, and the combined knowledge and experience our regional sales managers bring, it’s an exciting time for Aqualla as we build on our solid foundations to extend our network here in UK.”

Pete Banham, Head of GB Sales at Aqualla, added: “2022 has seen us make some big inroads within the UK market with a number of ‘firsts’ for the company.

“This year was our first time exhibiting both Aqualla and Adamsez at the UK’s largest and most well-respected trade event, kbb, and now we have our first ever market specific sales team.

“The team will be out visiting customers, ready to introduce retailers to our four new tap ranges which have just launched, as well as our wider portfolio, including Adamsez baths.

“There’s lots to discover – from our designer products through to our dedicated service proposition and distinctive work culture, and we look forward to letting the UK market find out more about our story.”