Swiss building supplier the Arbonia Group has redefined its strategy for the UK and Irish markets, following its acquisition of the Vasco Group.

The Arbonia Group includes the brands Arbonia, Vasco, Kermi and Brugman.

As part of the strategy, the company has increased its sales force across residential, commercial and contract sectors.

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Leading the business development team for the UK & Ireland is John O’Brien who will be supported in his role by six agents with multi brand responsibility.

Matthew Tickle will cover the South England and London, while Paul Barker will be in charge of the North East of England region.

Charles Blair will have responsiblity for Scotland, Paul McNeil will cover Wales, while Ian Thompson and John O’Brien will be in charge of Northern Ireland and Southern Ireland, respectively.

John O’Brien commented: “The concentration is on the internally manufactured products from our Group brands – Arbonia, Vasco, Brugman and Kermi.

“This gives us an extremely strong and competitive product portfolio and we now have the capability to cover both residential and commercial projects: this combined with robust financial backing enables our new sales team to showcase our combined capabilities with absolute confidence.

“The new team selection is extremely knowledgeable and we all come from a technical sales background covering the range of products we offer.

“We are fully supported by a technical team at our production facilities and this support system is available to our sales and specification customers where required.

“This new market approach enables us to be a one-stop-shop for designers and specifiers alike whilst simultaneously catering for design product retailers.”