BC Designs and Bayswater London W2 have joined buying group The IPG, which boasts independent retailer and merchant members.

The move will see independent merchants and retailers being able to purchase the companies’ products, along with access to marketing materials and distribution channels.

Managing director of BC Designs and Bayswater London W2 Darren Allison commented: “While we have a substantial network of retailers across the UK, we wanted to find a way that would allow both companies to access a wider network of independent retailers who weren’t necessarily in the position to stock a full collection.”

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He continued: “The IPG are the perfect partners to allow us to achieve this as they are already supporting over 200 member locations and this number looks set to grow significantly over the coming years.

“We also bought into how The IPG support their members, with marketing support, buying power and high levels of customer service.

“We’ve always looked to support retailers in this way, and it was vital we found a partner with the same values as ourselves.”

The IPG has recently celebrated double digit growth, with a combined annual turnover of £400million.

Managing director and founder of The IPG Robin Beal added: “We’re always looking to bring on manufacturers who strengthen our offering to our members and whose products offer customers quality and value for money.

“We look forward to working closely with Darren and his team to fully support the launch of their products to our members.”