Home appliance brand Beko has unveiled its biggest TV and multi-channel campaign to date, costing £3million.

It is expected to reach 46 million adults, and has been created to build awareness, improve quality perceptions of the Beko built-in range and drive consumers into stores and online to purchase.

Running until the end of October 2023, the 360 campaign will comprise TV advertising, Sky AdSmart, digital media, retail activation and a press office.

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Appearing alongside TV programmes including Emmerdale, Gogglebox and Sunday Brunch, the TV ad campaign heroes Beko’s AeroPerfect technology, which has been created to provide more even cooking results.

It also showcases the brand’s Which? Best Buy award for the first time on the small screen.

In addition, the appliance manufacturer has invested in multi-channel retailer campaigns, with POS materials and a bespoke training programme to help drive customer conversions.

Running alongside the built-in campaign, Beko has relaunched its 10-year Beko Parts Guarantee, for selected appliances, in addition to its one or two-year Labour Guarantees, where eligible

Marketing director at Beko Plc UK & Ireland Vijay Bhardwaj said: “After the success of our previous campaigns, we are thrilled to be back on TV and digital media this year, showcasing our stylish built-in appliance range to as many consumers as possible across the UK.

“We are also proud to spotlight our award-winning Beko AeroPerfect oven technology, which helps users achieve perfectly cooked meals by minimising temperature fluctuations.

“As part of this campaign, we are activating our 10-Year Beko Parts Guarantee, offering this guarantee on selected appliances within our built-in range.

“In a time where the cost of living continues to rise, we are delighted to be able to provide such a strong parts guarantee to our consumers, creating increased consumer confidence in the quality and durability of Beko appliances.”