Sink and tap manufacturer Blanco has reported an 18.5% increase in sales to €483million in 2021, compared to the previous year, achieving its highest ever sales.

Blanco group management board (left to right) COO Andreas Ostermann von Roth, CEO Frank Gfrörer, CFO Rüdiger Böhle

It follows on from its “record” sales in 2020, which were up 3.1% on 2019.

CEO of the company Frank Gfrörer commented: “Particularly in this difficult market environment, it is clear that our consistent focus on a premium brand experience at the kitchen water place has won over both our trade partners and our end consumers.”

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Adding to its collaboration with trade partners, Blanco now has an increased focus on consumers, investing in digital end customer channels and developing its online shop for spare parts and accessories.

Frank Gfrörer explained: “By adopting this hybrid approach, we want to increase customer traffic to our trade partners and stimulate demand for high-quality system storage.

“At the same time, we are supporting our trade partners to concentrate on their core business.”

Over the last financial year, Blanco has also invested €13million in strengthening its international production and logistics network.

At a time of increased demand, it has expanded production capacities and improved processes.

COO Andreas Ostermann von Roth stated: “Our investments have also created the conditions for faster innovation cycles and technological developments.”

In addition, Blanco has made changes to its international sales network, having dissolved its 15-strong organisation in Russia.

Blanco has set out its plans for the current financial year with an increased focus on its Blanco unit, which combines drinking, food preparation and cleaning.

Frank Gfrörer stated: “We have laid a solid foundation for our teams and our trade partners. This provides us with a firm footing to promote the Blanco Unit concept. We’re filling a gap in the market.”

Blanco employs 1.647 employees with 1,140 in Germany and 507 at international locations, with 65% of its sales generated from abroad.