Kitchen and bedroom furniture manufacturer BA has launched a consumer campaign for its Blossom Avenue brand to celebrate the heart of the home.

The campaign, which takes place across print and digital media, will celebrate how the kitchen has become the heart of the home, particularly when families and couples came together during lockdown.

Senior marketing manager at BA Nuala Brady explained: “Heart of the Home will focus on what the kitchen truly means to consumers; it is not just a place to cook and eat, but one to make memories for generations and we know it has taken on a whole new meaning for many people in the past few months.”

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Heart of the Home campaign will bring together blogs, tips, advice recipes and competitions and will be hosted across the brand’s Instagram and Facebook pages, as well as a hub on the Blossom Avenue website.

Nuala Brady added: “Our brand ambassador, architect Patick Bradley, will give his insight into what his kitchen means to him – from designing it when he was living alone, to updating it now to meet his family’s needs after the birth of his daughter.

“It’s so reflective of the importance of ensuring are kitchens are growing as we do, and we’re excited to tell all these different stories.”

Heart of the Home has started with a competition, in conjunction with Little Buds, for two people to win a £100 voucher each.

In addition, Blossom Avenue has called out for lockdown recipes to help create a Heart of the Home recipe book.

Nuala Brady concluded: “We are actively expanding our network of retail partners and Blossom Avenue Signature Stores across the UK and Ireland to ensure consumers can find an outlet near them.

“We have also enjoyed watching homeowners choose Blossom Avenue kitchens on TV programmes including Kirstie & Phil’s Love it or List it on Channel 4 and Sarah Beeny’s Renovate Don’t Relocate.

“The brand’s visibility is rising and we’re looking forward to introducing more consumers and retail customers to Blossom Avenue.”