Tile brand Ca’ Pietra has unveiled a new visual identity, as it rolls out its vision “to disrupt the market with its collections”.

The new visual identity features across its new website, photography style, POS, social media, retailer-exclusive newspaper and 340-page brochure.

According to the company, “significant” investment has gone into the website which has been designed with improved functionality to enhance the customer journey.

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The website will also sign-post homeowners to Ca’ Pietra’s retailer stockists throughout the UK.

Commenting on the new identity, head of marketing & creative at Ca’ Pietra Grazziella Wilson said: “The new brand is the culmination of years’ worth of work with a very full-on 12 months to bring it to life.

“We’ve taken influences from a range of different sources but have largely been inspired by fashion. The most important thing for Ca’ Pietra was that our own personality shone through.”

She continued: “Even with a new look, our core values that have established us as a brand that is respected and trusted remain the same.

“But what our rebrand does do, is reinvigorate our position as an enthralling and confident tile company that leads the industry.

 Grazziella Wilson added: “The confidence that comes from the rebrand has provided us with the opportunity to really push the boundaries, which I hope is evidenced by our new campaigns and photography.

“We want to show the opportunities tiles offer through taking them out of their expected comfort zone to really inspire our retailers and their customers.

“This is just the start of a new chapter for Ca’ Pietra”.

Ca’ Pietra was founded in 2009 by parent group, Sarsen Stone Group, which also includes Artisan of Devizes, National Trust Tile Collection and Proper Good Paint.

Read our exclusive interview with Graziella Wilson about the company’s ambition to inpire.