Premium appliance manufacturer Fisher & Paykel will open an Experience Centre on London’s Wigmore Street in 2023.

The space will be designed to bring to life the brand’s New Zealand heritage and showcase its ‘human-centred’ approach to design in an immersive space.

Joining the brand’s existing Sydney, Auckland, Shanghai, Costa Mesa and New York Experience Centres, this space will promote design excellence and unparalleled performance, showcasing the power, precision, and ease-of-use products.

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The space will showcase Fisher & Paykel’s luxury kitchen and laundry appliances, encouraging customers to step into a hands-on experience while on the journey to planning their kitchen.

Fisher & Paykel chose the iconic Wigmore Street as its Experience Centre’s home due to its reputation as the heart of both the kitchen industry and London.

Spread across two floors, Fisher & Paykel will provide a platform to emerging chefs and sommeliers through interactive and informative cooking demonstrations.

Commenting on the announcement, managing director UK & Europe at Fisher & Paykel David Woollcott added: “We are delighted to announce the launch of this much-anticipated experiential space. It is the next, natural step in the Fisher & Paykel UK success story.

“The Experience Centre will enable us to offer five-star consultations with customers and provide a UK hub for designers and partners to visit to learn about the brand first-hand.

“ Thanks to meticulous planning from our team, the space has been designed not only to show our full range, but it will also act as a space to host events, cooking classes, wine tasting and informative cooking demonstrations.”

Established in 1934, Fisher & Paykel operates in 30 countries, has 4,000 employees with manufacturing in Italy, Thailand and Mexico, and has been part of the Haier Group since 2012.