Franke Home Solutions has launched its first ever pan-European brand campaign entitled “The Great Stage”.

Running across digital and print channels, the campaign focuses on the resurgence of home cooking in post-pandemic times and shows how Franke can allow users to own their own culinary “show”.

Central to the campaign is a film which celebrates cooking at home, and takes audiences on a day-in-the-life adventure of a cooking enthusiast, who uses a Mythos sink, tap, hood and cooking appliances.

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With the headline “A Great Performance Deserves A Great Stage”, Franke Home Solutions envisions the kitchen as a stage to show off cooking capabilities.

Franke Home Solutions, a division of the Franke Group, was formed following the merger of the Franke Kitchen Systems and Faber Hoods & Cooking Systems divisions in 2021.

Since then, it has leveraged on the Group’s decades-long expertise in the areas of food preparation and cooking across sinks, taps, hoods, hobs, ovens, accessories and food management systems.

The launch of “The Great Stage” follows a newly unveiled corporate identity for the Franke Group which has been rolled out globally.

The brand can be seen in the UK across a redeveloped website and updated communications channels.

President and CEO of Franke Home Solutions Barbara Borra commented: “The resurgence of home cooking has elevated the importance of the kitchen territory to new heights – assuming the role of a key space for sharing, coexisting, and expressing one’s personality – and this outlook is here to stay”,

“Residential kitchens have become fascinating stages for domestic “cooking shows”, and as an industry innovator Franke Home Solutions addresses this trend with an integrated system that unleashes the cooking creativity”.