Global brand for bathrooms and kitchen fittings Grohe has announced a summit titled Caring for Water, will take place on its digital hub Grohe X from March 7-9, 2023.  

The three-day event will include a variety of formats, from keynotes, to panel discussions and masterclasses, to discussing the challenges the sanitary industry needs to face.

In particular, there will be a focus on how sustainable buildings can thrive and the central role water plays in this.

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The program will also be complemented by new product and technology launches.

Leader of Lixil EMENA Jonas Brennwald commented: “To address the social and environmental issues we face today, it is more important than ever to share knowledge and spark new ideas.

“The GROHE X Summit program is designed to inform, inspire, and bring our industry together to make change happen.

“This event is taking our hybrid customer experience to a new level, providing a platform to face the challenges of our time together and looking into the future with honesty, optimism and a firm sense of collaboration.

“At the same time, this is also a kick-off for us for several physical events that will immerse customers in our sub-brand worlds over the next year.”

Grohe X was launched in March 2021, as the launchpad for professional customers and consumers.

With over 200 content pieces and 14 language variants, it has had nearly 2million page views during this time.

This digital community was expanded in spring 2022 with the opening of the Grohe X Brand & Communication Experience Center in Hemer, Germany.

The centre combines a visitor facility and five state-of-the-art studios for training and content production, as well as hybrid events.

Parent company of Grohe, Lixil has recently opened a new global HQ in Tokyo.