Global brand of bathrooms and kitchen fittings Grohe has unveiled a water-recycling shower concept.

The recycling shower cleanses, reheats, and reuses the water in order to use only a quarter of the water and a third of the energy typically required by traditional showers.

Grohe states this will result a cost-saving of up to 65% a year for a four-person household and up to 70% less CO2 emissions.

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According to the company, the bathroom accounts for over two thirds of daily water use and water is the second biggest source of energy use in the home.

Leader of Lixil EMENA Jonas Brennwald commented: “The water stress challenge is one of the biggest issues of our time. And there’s no alternative but to address it boldly – especially if water is core to your business.

“For our Grohe brand, combining ‘Pure Freude an Wasser’ with sustainability has always been integral to its DNA.

“We think the best way to help people save water, is by making products that they enjoy using and don’t compromise on comfort.”

He continued: “Looking at our professional partners, we believe the construction industry will need to meet ever more stringent standards as regulators look to build water security and consumers demand sustainable solutions.

“We will continue to invest in innovation to help our partners stay ahead of these trends and create the sustainable homes of the future.”

Leader electronics, and innovation R&D fittings, Lixil International David Mainka commented: “It is our mission to provide state-of-the-art technologies for using water resources sustainably while also creating additional environmental value for water.

“We already supply a wide range of taps, showers, and toilets that help people use far less water at home without noticing they are doing so.

“In taps for example, Grohe’s EcoJoy technology uses a flow limiter and an aerator which enriches the water with air to create a voluminous experience using up to 50% less water.

“The new circulating shower solution goes one step further – showing the enhanced savings that can be made by products which help consumers actively make a sustainable choice every day.

“We are very much looking forward to the responses by our customers to the water-recycling shower concept and are working hard to bring it to market maturity soon.”