Italian appliance manufacturer Smeg has chosen Häfele as exclusive distribution partner for its major domestic appliances in the UK kbb market.

The rolling agreement will see Häfele provide the link between kitchen studios and the kitchen appliance brand.

Smeg began distributing its appliances, including built-in cooking and freestanding cooling appliances through Häfele UK in 2015.

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In addition, to support Häfele customers, Smeg has appointed Kully Rajit who will provide product knowledge of Smeg products, along with showroom support and advice.

Head of independent channel at Smeg UK Kris Horly commented: “We are delighted to strengthen our relationship with Häfele UK,

“As the market leaders serving the kitchen studio market through its extensive customer base and sales network, it was only logical that Smeg should further enhance the partnership to enable Häfele to give the very best service to Smeg customers.”

Commenting on the Smeg partnership, chief sales officer at Häfele UK Gareth Bevan said: “Smeg is a truly iconic brand so it’s a real coup for Häfele UK to make the relationship exclusive.

“We pride ourselves on being a reliable and responsive partner for KBB customers, helping them keep up with ever-increasing market demand and making sure they’ve got the right selection of products to choose from.

“Our sole distribution agreement with Smeg is a testament to our investment and hard work to create and maintain that customer relationship.”

Häfele UK will be exhibiting at Kbb Birmingham 2022 at the NEC from March 6-9.