Major appliance manufacturer Haier Europe has expanded its manufacturing footprint, having opened a €40million dishwasher factory in Eskişehir, Turkey.

The factory will have the capacity to product one million units per year and places Turkey as the company’s largest production and export centre in Europe.

It is located within Haier’s New Green Field Production Campus in Turkey, whose site covers a total area of 190,000 sqm, and where the company opened a tumble dryer factory in 2021.

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In line with the company’s philosophy of ‘zero distance to consumer’, the Turkey dishwasher plant will serve European and global markets.

Manufacturing dishwashers for its three pan-European brands of Candy, Hoover and Haier, it will include the company’s latest premum connected products, including Candy Rapido’, Hoover H-Dish 700, and Haier I-Pro Shine Series 7 and 6.

Equipped with solar panels, in line with the company’s sustainability commitment to reduce its environmental footprint, the factory boasts operating robots and automatic measuring systems, leakage detection and full traceability of critical components.

“Haier Europe keeps overperforming the market in terms of products and brands leadership and it is the fastest growing company in Europe”, said Yannick Fierling, chief executive officer at Haier Europe.

“The expansion of our industrial park in Turkey marks another step in the Company’s growth strategy, and the investments are fully in line with our zero distance to consumers philosophy as they are aimed at providing users with rich and meaningful experiences.

“We are committed to further driving growth and consolidating our presence by counting on a competitive industrial footprint and strong R&D and hi-tech capabilities, with the aim of becoming among the top three home appliance manufacturers in the region.”