Distributor Ideal Bathrooms, which celebrates its 40th anniversary this year, has announced the launch of its 2021 rewards programme for bathroom retailers and merchants.

It is offering customers the chance to win a host of prizes each time they spend £1,400.

The prizes include Amazon e-vouchers, Love2Shop e-vouchers, Samsung TVs, Nintendo Switch consoles, spa breaks, wireless headphones and much more.

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For the 40th Anniversary Ideal Rewards, the distributor is also working in partnership with sponsor Virtual Worlds to offer one retailer a 4D theatre prize worth £18,000.

Ideal Bathrooms offers a wide range of products from a variety of manufacturers including, most recently, shower enclosures from Aquadart.

To take part in the rewards scheme, customers must first be registered and every time they spend £1,400, they will have the opportunity to play a prize board to win a reward.

Featured on a microsite, the prize board consists of a grid of 16 boxes face up, eight of which contain a selection of prizes available to win, these are then shuffled and a customer tries to pick one of the winning boxes. If they choose a box containing a prize they win that prize.

Ideal Bathrooms’ marketing manager Stewart Perry, said: “We’re very excited to be launching such an amazing rewards programme in our 40^th year.

“This is our way of thanking and rewarding our loyal retailers, as well as bringing a digital element to a standard competition – making it easy for everyone to get involved.”

“It’s also great for us to be partnering with Virtual Worlds – a fellow Milton Keynes digital-driven business – who are offering such a generous prize which will greatly benefit the winning retailer and their customers.”

Retailers who register for the programme between January 15-22, 2021, will also benefit from Ideal Bathrooms’ early bird offer. They will receive three extra opportunities to win a prize straight away.