Kaiser Appliances to launch in UK

German brand Kaiser Appliances is set to launch its premium appliances in the UK at the end of January 2022

17 Dec, 21

German brand Kaiser Appliances is set to launch its premium, built-in appliances in the UK at the end of January 2022.

Kaiser Appliances to launch in UK

 

Established since 1995 and based in Berlin, Kaiser appliances span cooking, cooling, freezing and washing models and are sold in 15 countries.

There are more than 200 SKUs in the Kaiser portfolio and 100 SKUs will be made available to the UK, with plans to produce country specific models.

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The brand boasts technology such as TFT touch control panels, gesture-controlled hoods, Freezone induction hobs, and air fryers built into their ovens, with products presented the German Design Award three years in a row.

Sold through its own website, electrical retailers and kitchen showrooms, Kaiser Appliances has joined with a third party to offer free delivery and installation.

Its UK ambitions have been made possible by international entrepreneurs and long-time collaborators founder Nikita Loginov and CEO Niko Skarlatos.

Loginov set his sights on the UK market after launching Kaiser in Kenya, making this the fourth market he has opened in under five years.

Nico Skarlatos has joined Kaiser to spearhead the UK launch after playing a role in the growth of luxury fashion house, Casablanca.

He commented on the UK launch:“Kaiser is already a designer lifestyle brand in Europe, and I’m excited to use all of my experience working with luxury brands to bring a little continental chic to the homes of the UK.”

He continued: “I firmly believe now is the perfect time to break into this region, thanks to the booming home appliance market and demand for hassle-free online shopping with the best possible customer service experience.”

Owner of Kaiser Appliances Andrei Friedman added: “We’ve always had our eyes set on the UK market, and I’m delighted that we will now be able to create jobs, create experiences, and create value for the British people.

“I expect that our critically acclaimed Art Déco line, boasting classic designs with modern flair, will be especially popular and I look forward to our forthcoming launch.”