Kitchen, bedroom and bathroom trade exhibition kbb Birmingham has announced sponsors for its 2020 event, which will take place at the NEC from March 1-4.

The exhibition will feature over 400 exhibitors with eight sponsors supporting the event, including: Blum, Newform, Perrin & Rowe, Rotpunkt, Caple, Sensio, Blanco and XTone, part of the Porcelanosa Group.

Storage component manufacturer Blum has been confirmed as the Innovation Awards sponsor and all exhibitors are invited to enter with their products considered by an expert panel.

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The three entrances of the show will be sponsored by brassware manufacturer Newform and Perrin & Row, with branding visible at Halls 20 and 19 respectively.

Whereas kitchen furniture manufacturer Rotpunkt will be sponsoring the entrance of Hall 18.

In addition, kitchen specialist Caple will be sponsoring the lanyard and lighting manufacturer Sensio will be sponsoring the exhibitor badges.

Completing the line-up, Blanco will sponsor the floor plan location signage and XTone will sponsor the VIP lounge at the event.

Director of kbb Birmingham Mark Gordon said: “We would like to extend our gratitude to our confirmed sponsors of kbb Birmingham 2020.”

He added: “With the sponsors now in place, we are looking forward to delivering a successful 2020 show for all of our valued partners, exhibitors and attendees.”

The biennial event expects an audience of over 16,000 visitors across the four days, from across the retail and contract sectors.

Kbb Birmingham has also recently announced its partnership with The Used Kitchen Company to help exhibitors sell displays ahead of the show and encourage a more sustainable event.