Biennial trade exhibition kbb Birmingham has partnered with The Used Kitchen Company to help exhibitors sell displays ahead of the show and encourage a more sustainable event.

The Used Kitchen Company will arrange for transpiration and storage of their displays after the show, for exhibitors selling their kitchens through the outfit.

Established for 14 years, The Used Kitchen Company sells used and ex-display showroom kitchens, encouraging consumers and retailers to recycle and reuse.

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Founder and CEO of The Used Kitchen Company Looeeze Grossman highlighted the benefits of the collaboration: “We are so excited to be joining forces with kbb Birmingham 2020 in what will be an exciting and truly unique experience.

“We aim to help make exhibition recycling the norm rather than the exception and show it can be done in a way that is profitable to both manufacturers and consumers.

“I look forward to working closely with kitchen manufacturers and showrooms to facilitate the recycling of their displays, to help encourage a more sustainable culture within the kitchen industry.”

Director of kbb Birmingham Mark Gordon added: “We are committed to achieving a sustainable show and having a positive environmental and social impact on the kbb sector, so this is a really encouraging step forward.

“We very much look forward to working with The Used Kitchen Company to maximise this exciting partnership for our exhibitors.”

kbb Birmingham takes place at the NEC in Birmingham from Marc 1-4, 2020 and expects to attract 16,000 visitors.

The organiser of kbb Birmingham reported 2018 as its best show to date, last year.