Previously operating exclusively online, London Basin Company has opened its first showroom in the Design Centre East at Chelsea Harbour, London.
The space, which is located on the first floor, will showcase the full collection of its decorated porcelain basins, with patterns inspired by travel and decorative art from around the world.
These include a six-strong collection of blue and white designs, which work with classic and contemporary schemes.
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Alongside its main offering, the showroom will also display its wider bathroom collection, including vanity units, taps and accessories.
Interior designer and co-founder of London Basin Company Anna Callis, along with her daughter Nathalie, wanted to create a space that was “highly visual and vibrant”.
She commented: “The Design Centre really is one of the world’s most renowned destinations for interior design.
“As an interior designer myself, I have spent a lot of time here over the years and it has always been one of my favourite places to go for inspiration.
“We’re so thrilled that our first showroom is at the Design Centre – it’s a dream true.”