Neff hosts Augmented Reality pop-up events

Kitchens at Waterloo train station in London and Bluewater shopping centre in Kent

23 Apr, 19

Home appliance brand Neff has harnessed Augmented Reality (AR) technology for a series of pop-up events across England.

Neff hosts Augmented Reality pop-up events

Using AR, it will unveil a state-of-the-art kitchen at Bluewater shopping centre in Kent on April 25 and April 26, 2019.

Having already featured at London’s Waterloo train station, the pop-up event features a giant mirror where users can see a fully equipped kitchen with themselves in it.

Sponsored Video

Played in a 30 second loop, an animation starts with the kitchen units and dining table appearing out of the ground, followed by the range of Neff appliances including its Slide & Hide oven.

The animation ends with a meal being served ready for a dinner party.

Neff group marketing manager Jo Eyers commented on the AR pop-up event: “We’ve had some fantastic feedback from people that saw the pop-up at Waterloo and are so excited for everyone to see the animation, again, in Bluewater.

“It’s a fantastic way to showcase our products and give people a feel for what Neff is all about – bringing everyone together through a love of cooking.”

Related Articles
05 Nov, 2024
Tissino extends support for bricks and mortar showrooms
Read more
14 Feb, 2024
Roman refurbishes Head Design Centre
Read more
17 Sep, 2024
IDS administrators put business up for sale
Read more