Established in Europe, Belgium extractor manufacturer launches brand in UK

As part of a global expansion plan, Belgium appliance brand Novy has launched a sales and marketing operation in the UK under the name Novy Ltd.

The UK company will be led by Owain Harrison, former head of sales and marketing for Hoover Candy Baumatic, as country manager.

Established for over 50 years in Europe, the company manufactures premium extraction, including ceiling hoods and downdraft models.

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It claims to be the innovator of perimeter aspiration, which it patented, and reports to be responsible for the first noise reduction system for cooker hoods.

Country manager for Novy Ltd, Owain Harrison said: “There is such a huge opportunity for premium designers and retailers to specify Novy, as they can be assured of a truly top quality product that is both designed and made to last. I am greatly looking forward to building the Novy brand in the UK.”

Francis Gistelinck, commercial director of Novy commented on the launch into the UK: “As part of our global expansion plan, we regard the UK as a key market for Novy because our research shows that top tier kitchen designers and retailers are already specifying stylish cooker hoods as well as space-saving combination hobs and extractors in their design blueprints. Our models bring something different to the table in terms of looks, efficiency and silence and we very much look forward to building our brand together with key premium retailers.

“At a time of economic uncertainty between the UK and Europe, we are proud to be establishing our brand in Britain, as we believe that good business is built on the working relationships that we have with our partners – and that is always our focus.”