Kitchen furniture supplier Omega PLC has enhanced its offer with a custom-cut panel service, for its independent retailers, across painted and non-painted ranges.

Bespoke sized panels have been introduced to offer greater flexibility in design and depth of detail, across Novus, Mackintosh and Sheraton brands, to meet retail customers’ needs

Omega reports strategic investment into its production facility has created manufacturing capability to offer factory-finished, cut-to-size panels. 

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According to the kitchen manufacturer, the bespoke panels enhance installation efficiency.

Reducing on-site fitting time and site waste, saving costs, the bespke panels and support Omega’s sustainable initiatives aligned to its UN Goals.

Retail sales director  James Bishton commented: “Our continual product development launches are strongly influenced by customer feedback that we actively seek.

“Recently, cut and edged panels in custom sizes became a common request to further help our partners win projects from a design and installation perspective.

“We are excited to add this bespoke service to our offer and exceed customer expectations by including our painted ranges all without impact to our standard lead times. 

“This solution provides unparalleled design customisation options to enhance the overall aesthetic of the kitchen whilst also streamlining the installation process for our customers’.

Omega will introduce the new custom panel service into its ready-to-assemble brands, English Rose, and Chippendale in 2024.

It follows on from the kitchen manufacturer introducing a series of price discounts to help retailers convert orders and win local market share.