Kitchen and bathroom distributor PJH has launched Bathrooms to Love BOND, an initiative to protect independent retailers from online pricing competition.

Bathrooms to Love BOND stands for Brand assurance, Online price protection, New and exclusive product ranges, and Display and showroom support.

It prevents Bathrooms to Love products from being sold ‘like-for-like’ via websites at reduced RRPs.

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The Bathrooms to Love BOND will also provide independent retailers with new product launches as well as display and showroom support.

This includes Augmented Reality (AR), which allows products to be viewed in customer’s own spaces – all part of PJH’s 5-star First Choice Service.

Removing the ‘like-for-like’ price differentiation, PJH has introduced ‘Your Label’, allowing e-commerce retailers to sell the Bathrooms To Love product range, but without comparison

Your Label will even apply retailers’ own product names and codes on the packaging label, as well as deliver the product direct to customer homes.

Speaking about Bathrooms to Love BOND and the ‘Your Label’ solution, head of retail customer experience at PJH Brett Jenkinson said: “Being able to support our ‘bricks & mortar’ retail customers against the challenge of on-line pricing is important for PJH, and pivotal to our continuous goal of providing a First Choice Service.

“Bathrooms to Love BOND, together with Your Label underlines this commitment to our independent bathroom retailers, helping them differentiate their product offering and therefore protecting them against on-line price discounting.

“Your Label’ supports this differentiation, allowing e-commerce customers to take advantage of the vast and always on-trend Bathrooms to Love collection, but to offer it to their customers with their own unique range and product names, and also with our end-to-end 5-star customer support including sourcing, picking, packing and delivery direct to the customer’s home.”

Bathrooms to Love BOND and ‘Your Label’ will be supported by PJH’s class leading Partners Portal web site.

Brett Jenkinson added: “PJH prides itself on working with its many different customer types by providing solutions that are mutually beneficial – part of our ‘together we’re better’ strategy, and our Bathrooms to Love BOND and ‘Your Label’ initiatives reinforce this commitment to support the shared goal of growing sales.”