British appliance, sink and tap manufacturer Rangemaster is ramping up its digital support for independent retailers with an interactive brand page, which can be integrated into their websites.

The page has been developed for kitchen retailers to help improve the online buying journey for consumers.

The free-to-use microsite-style page brings together all the Rangemaster products on the retailer’s website, with interactive content divided into easy-to-navigate sections.

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These include ‘Find your perfect Rangemaster cooker’, which highlights the available sizes, fuel types and colours, and ‘Specialist features’, a guide that explains different elements of Rangemaster’s products – such as the four-way Deluxe Glide-Out Grill and handy rack.

In addition to creating brand consistency and messaging online, the digital asset brings together all the information needed to help consumers find their range cooker, as well as view all the product categories offered by the retailer within one page.

Director of sales and marketing for Rangemaster appliances Iskender Diker said: “We’re dedicated to investing in digital support for our customers and the new Rangemaster brand page has already been well received by independent retailers and uptake has been terrific.

“We understand that retailers are working with multiple brands and it requires time to keep everything on the website up-to-date.

“With the Rangemaster interactive brand page, retailers can be sure that they always have the latest product information. Plus, consumers are increasingly looking online before visiting a showroom, so we want to ensure retailers have all the tools available to maintain and enhance the customer journey.”

This interactive page follows the introduction of a marketing assets portal, which retailers can access to keep their websites and social media channels updated with fresh content.