Now it in its 55th year, German kitchen furniture manufacturer Rational has redesigned its image with the aid of digital artist Simon Huhn.
Based upon the message ‘Smart thinking, tasteful living’, the imagery has been created to reflect the company’s history and showcase its expectations and demands of cutting-edge design and performance.
Revealing the artwork, managing director of Rational Thomas Klee explained: “Art reinforces the identity and unique character of our brand while at the same time being a tool for shaping our corporate culture.”
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The manufacturer’s website has been redesigned and features a redesigned logo, which was presented a German Brand Award earlier in the year.
Since its merger with the Snaidero Group, Rational now has product development, marketing and sales in Germany with manufacturing taking place in Majano, Italy.
Speaking about the structure, marketing manager Elke Pfeiffer said: “We see this split as a clear benefit for our customers.
“The creative interplay between two cultures, each with their unmistakable characteristics and strengths results in innovative and exceptional design.
“At Rational, this is the key to marrying stylish elegant design with perfect, innovative functions and quality; top proficiency combined with immense casual ease – Italian sensuality and German practicality.”
Read about the trends driving UK kitchen furniture fashion, in particular small dwellings.
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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