Sinks, taps and accessories manufacturer Reginox UK has announced management changes and restructured its UK team.

Sales and marketing director Dave Mayer, who has been with Reginox for over 20 years, has been promoted to commercial director.

As part of his new role, he will oversee all commercial aspects of the UK business covering internal sales, operations, purchasing and external sales, with a dedicated management team reporting into him.

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Mayer has also restructured the UK team, creating a designated external sales division which will be led by Gareth Hughes.

Hughes joined the business in 2017 as area sales manager for London and the South and has grown sales by 20% in recent years.

He has been promoted to the newly created position of national sales manager and he will have overall responsibility for the nationwide sales force.

Hughes will be tasked with growing and developing Reginox UK’s client base across the UK, with the support of his team, while maintaining a high level of customer service.

Managing director of Reginox UK Gerrit Smit said: “We are proud that Dave has worked with Reginox so loyally for over 20 years.

“His knowledge of the industry and UK market is unrivalled, and he constantly impresses us with his passion, commitment and creativity to further extend our position as one of the U.K. market leaders.

“Promoting Dave to this new role was a natural progression and allows him the autonomy to really develop the UK business in line with his and our shared strategic ambitions and plans while having our full support from the senior management team in Holland.”

Commercial director of Reginox UK Dave Mayer added: “I’m really pleased to be entering 2022 in my new role as commercial director.

Reginox UK has had a really busy period of years which has seen us further position ourselves as one of the UK’s leading manufacturer and supplier of sinks and taps.

“Not only have we strengthened our team, but we have also transformed our headquarters to extend our warehouse facilities and create a state-of-the-art conference facility to extend our ability to seamlessly work with our colleagues across other markets.

“We’ve really hit the ground running in 2022 and with Gareth’s promotion to national sales manager we can really focus on achieving our best ever sales year to date.

“As a team, we’re really excited to see what we can achieve over the next 12 months.”

Dutch business Reginox covers the retail, merchant, kitchen manufacturing, distribution and housebuilding markets and celebrated its 20th anniversary in the UK in 2019.