Bathroom manufacturer Roca launched Ona, a complete bathroom collection, in a global event streamed from the Joan Miró Foundation in Barcelona and watched by 4,000 people.

The presentation of the Ona collection was based upon a discussion with participation by professionals involved in its design, development, and production processes.

Roca Group’s corporate marketing and design director Marc Viardot; chief designer at NOA Intelligent Design Carolina Velasquez; senior product designer at Benedito Design Gae Benedito; founder of interior design studio Cobalto Gabriel Escamez; and creative director of the branding agency Clase Bcn Daniel Ayuso, took part in a round table hosted by architect, communicator and researcher Nuria Moliner.

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There were also live link-ups to Roca factories in Anadia (Portugal) and Gavà (Spain) to learn about the production processes of the collection’s ceramic pieces and brassware.

Marc Viardot revealed the first images of Ona, which is a Mediterranean-inspired design with soft shapes and geometric lines.

He highlighted the values of the new collection as “a timeless, highly functional and accessible design, respecting natural materials and having a transversal approach to sustainability”.

While interior designer Gabriel Escamez highlighted the wide range of elements that make up the collection: “Ona collection is elementary and organic, connected with nature and easy to integrate into any space.

“Its versatility and its wide range of dimensions make it highly compatible with furniture and accessories. This is something that I really value as an interior designer.”

Ona’s development has been orchestrated by the Roca Design Centre team involving teams from Benedito Design studio and NOA Intelligent Design.

Gae Benedito of Benedito Design explained “we have worked like one single team. The Roca Design Centre contributes its knowledge and expertise in the design and production of bathroom space elements and we provide a creative proposal that meets those requirements.

“Together we have come up with the final solution.”

While Carolina Velasquez NOA Intelligent Design pointed out how they embraced new technologies to create the range: “In our case, for the basin design, we have taken advantage of all new design possibilities offered by a material like Fineceramic, exclusively developed by Roca.”

Finally, Daniel Ayuso of Clase Bcn, the studio in charge of the art direction of the communication campaign, recalled: “Ona is a Catalan word that means ‘wave’, a concept that takes us to the Mediterranean Sea, which is intrinsically linked to Roca.”

Finally, there was a live link-up to the Roca Barcelona Gallery, where the new products are exhibited until March 2022.