Product manager of Showerwall Stephanie Harris explains why the company has revamped its brand

Q: What is the story of your stand?

A: We’ve completely given the brand a revamp. We’ve got a brand new logo, brand new consumer brochure. We are also launching our new decors and our new acrylic product. We’ve also got a new installation technology Pro Click. It’s obviously a massive story for us.

Q: Why have you chosen to rebrand Showerwall?

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A: Basically it’s the biggest rebrand we’ve done for 10 years. So the last time we went to market with a new look and feel of the brand was in 2008. It was just time to step our game up and give the consumers something fresh.

Q: How has the market for wallpanelling developed?

A: We’ve seen a huge increase for wallpanelling. It’s not an alternative to tiles anymore, people are shopping for wallpanelling

Q: What has the reaction been like?

A: Everyone has been overwhelmed with the way that the new brand looks, the new brochure we’ve created and the new decors we’ve introduced into the range. We’ve also got a really funky acrylic product, with digital print, and that’s been a real eye catcher on the stand.

Q: What were your expectations of the show and how does it compare to previous years?

A: Our expectations were to show existing retailers our new product but it was also about getting some new retailers interested in Showerwall and just showing the industry we’ve changed. I think it has been a better show for us. It’s been a lot busier. I’d say it’s been great.