Electrical appliance and kitchen retail buying Group, Sirius Buying Group has announced the launch of a Digital Trade Show, which will take place on October 7, 2020.

General manager of the Sirius Buying Group Mark Veysey

General manager of the Sirius Buying Group Mark Veysey said: “Extraordinary times call for extraordinary measures, so we have transformed our landmark annual tradeshow – normally scheduled for September – into a super-effective, user-friendly digital format.

“Providing a completely Covid-secure experience for our Approved Members and Suppliers, this digital event will take place in October and create an interim solution for our dedicated network.”

Sponsored Video

Lauren Goodbrand of Kitchens International on winning the Kbsa Concept Designer Award 2024

He continued: “Over the years, our tradeshow has enjoyed exceptional attendance from our members, which is why we decided to address current events and roll out a new digital platform where our members can come together to grow their businesses.

“With the help of the latest product ranges and industry expertise, members will have access to a library of video content specific to each supplier’s stand.

“The will include welcome videos, Sirius member offer videos and product videos, through to exclusive promotional offers and one-on-one supplier meetings via a choice of preferred online conference calls.

“Ensuring a secure chat facility, we are confident that our Digital Trade Show will provide our members with all the benefits of a real-life exhibition, without ever leaving home.”

The concept of the Digital Trade Show follows online meeting and a Virtual Conference hosted by Sirius, earlier in the year.

However, the virtual event will not replace the traditional Sirius trade show as commercial director Steve Jones explained: “We are confident that this will be a success and although it will not replace plans for our physical trade show in the future, we are excited at the prospect of being able to build on this initiative and implement similar hybrid events in the future.”