Shower tray manufacturer Traymate Products has rebranded its business, which includes a new logo, website, retailer point of sale and branded merchandise.

Based in Purfleet, Essex the company has been manufacturing own label products, as well as selling a limited range of branded products under the TMUK banner for the past 10 years.

The rebrand follows the company’s acquisition by Hartford Holdings in 2021 and has come in response to identifying a clear position in the market, with a 25mm low profile tray that provides an end user with a wetroom look.

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Managing director of Traymate Terry Wilkins commented on the rebrand: “At conception, Traymate looked to offer something different to the rest of the market.

“Challenging ourselves to manufacture a 25mm shower tray and introducing a product that genuinely achieves such a low profile yet almost instantaneously clears water was no easy task.

“Having established a range of fantastic products, now is the time to ensure that this is conveyed in all we do and say – revisiting the brand, website and overall marketing was crucial to this, as we need our customers to understand our continued dedication to quality manufacturing of shower trays here in the UK.

“We are immensely proud of the quality of the products we send out on a daily basis and internally all of the team are aware of what we as a business stand for.

“We have the experience and knowledge to help our customers put together the most compelling product portfolio and hope with the new brand that this is more easily understood.”