Former director of Frontline Bathrooms Michael Sammon has launched the Wodar brand of “value for money” hot water taps into the UK market.

The British-designed brand, which is manufactured in the Far East, boasts six ranges of instant hot water taps in a choice of six finishes and is held in stock.

The ranges include Design, Design+, Pro Flex, Sleek, Heritage and Architect, with 3-in-1 and 4-in-1 options, which come in Brushed Brass, Chrome, Copper, Black, Gun Metal and Gold.

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Designed to appeal to the retail and specifier market, price points start at £499 and move up to £899, including tank and filter.

Founder and director of Wodar Michael Sammon commented on his rationale for launching an instant hot water tap brand: “Instant Hot Water taps is an area for growth, I feel, as it is largely dominated by one or two players that do not offer the depth of range, colour options and price points to appeal to the mid sector market.

“We believe our offering is more comprehensive and competitive.”

He added: “Wodar offers ‘Choice through Design’. We want to position ourselves as the experts in boiling hot water taps, offering more style choice, colour options and future design than other more well-known brands that are currently enjoying large market share.

“We also offer nationwide fitting for only £99, plus interest free payment options and 5-year warranty. Our UK stock levels ensure next day delivery too.”

Speaking about the growth opportunities for the brand, Sammon stated: “I think new product development will be key to our success in the coming years.

“We aim to produce products that not only work well, but also look great and are at the right price. We are currently working on some exciting projects for the second half of the year.

“Competitive prices, with choice of design, proven functionality and excellent commercial terms gives us the opportunity to develop Wodar over the coming years”.