Kitchen and bathroom brassware and sinks supplier Abode has welcomed Karen Parker as northern sales manager, covering Yorkshire & the Humber, North West of England and North Wales.

Her previous experience includes a series of managerial roles with industry brands including Beko Appliances, Smeg UK, Wolseley, Triflow Concepts and Bathroom Brands.

As sales manager for part of the high-volume northern region, Parker will work alongside Victoria Hatton who joined the company last year.

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Together, they will be responsible for maintaining current sales programs within the business, whilst seeking new opportunities to increase sales dialogue with new and existing customers.

Speaking about her appointment, Karen Parker said: “I have the pleasure to say I have been welcomed with open arms, as I look to strengthen my place in the northern sales division at Abode.

“I have always had a natural ability to garner new and existing business relations, and I look forward to serving real needs and maintaining a transparent route to market for our growing customer base in the northern territories.”

Peter Phelan, sales director at Abode, added: “I’m delighted to announce the appointment of Karen Parker, adding a new line of communication and sales presence for our customers in the north.

“Her career to date has an established pedigree and lends itself perfectly to our portfolio of products where quality of design is at the heart of everything we do.

“I am therefore really pleased to welcome Karen to the company and look forward to seeing her explore, grow, and increase customer sales.”