Shower manufacturer Aqualisa has announced the promotion of Kate Lovell to head of marketing.

She will be focused on defining the company’s marketing and brand strategy, with an emphasis on digital initiatives and campaigns.

Lovell joined Aqualisa in January 2020 as digital marketing manager, spearheading the development of the company’s new website, and introducing a digital platform to support and engage with trade customers.

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With more than 18 years’ marketing experience in domestic and international markets, Lovell started her career at AXA PPP Healthcare, where she progressed from international marketing controller to overseas partner marketing manager.

She then held senior commercial marketing roles at a number of high profile organisations including Domestic & General, Bupa UK and C-suite mentoring company, Merryck & Co.

In her new position, Lovell will head up a team of marketing professionals with responsibility for all disciplines including channel marketing, commercialisation, digital marketing, data management, public relations and both B2B and B2C communications.

A new social media and content strategy will be implemented to drive engagement and awareness of the brand and products.

Recognising the opportunity to take Aqualisa to the next level in its digital transformation, Kate Lovell aims to make the British manufacturer a digital-first organisation: “We have many ambitious launches and projects planned over the next three years, which we will support with strong campaigns and messaging across all channels.

“In particular, I am looking forward to enhancing the marketing efforts behind our innovative smart showers range.”

Aqualisa recently introduced the 12-strong Dream thermostatic shower mixer range.

Lovell will report directly to product marketing director Mike Simpson, who added: “Kate is one of the most accomplished marketers I have worked with.

“Over the last fifteen months, she has accelerated our digital marketing activities despite the challenges of the pandemic, and is now in the driving seat to take our strategy to new heights.

“I look forward to collaborating with Kate and her team as we advance to the next stages in achieving our digital vision, and to the successful launch of our next generation of products to the market.”