Managing director of south east London-based lighting manufacturer Industville Marketa Rypacek offers her top tips for lighting a retail showroom

Lighting manufacturer and designer ndustrville has worked with companies across retailer, such as Superdry and Lush Cosmetics, as well as supplying interior and home projects across the UK. Here managing director Marketa Rypacek offers advice on how to maximise the effect of lighting in a kitchen or bathroom showroom.

• Be practical

If a showroom has poor lighting, customers are less likely to stay and make a purchase, therefore creating well-lit areas is essential. Use LED panels to ensure the showroom is properly lit, with the addition of decorative lighting to create the style you want. First impressions count for a lot in the world of retail, and the way in which the lighting is designed can accentuate certain aspects of the products, which could be the difference between conversion or the customer shopping elsewhere.

• Use quality materials

Use lighting made from the highest quality materials to enhance the look of the showroom and your products. Lighting is like jewellery for your showroom and can be used to add the finishing touches. Cheap-looking materials will devalue the products and the overall look of the space.

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• Complement the vibe

Lighting should complement the overall vibe of the showroom, whether you’re looking to achieve a state-of-the-art contemporary feel or a vintage and classic atmosphere. Don’t be afraid to mix lighting styles throughout your showroom. Done correctly, it will ensure your customers see your products in their best possible light.

• Tell your brand story

Your showroom should tell your brand story, while also creating an immersive experience for customers. Lighting should complement the essence of the brand. For example, if your company has a rich history, you may wish to use fixtures with an authentic, vintage look.

• Create an experience

By creating a more immersive retail experience, retailers can drive people towards their showrooms and ensure they leave not just with your products but having had a positive experience. Create a space where people like to spend their time, with comfy sofas, and welcoming comfortable environment. Lighting can help achieve this by creating the right ambience in different parts of the showroom.

Also read our features on lighting residential schemes, such as how to use LEDs, lighting wine cellars and voice-operated lighting – is it a gimmick?