Appliance brand Hotpoint has launched a national TV ad campaign to build awareness of its ActiveCare range of laundry appliances and support retailers to increase footfall in sales.

The advertisement is running across all major TV channels, including ITV and Channel 4, until May 31, 2019.

It follows the story of a teddy bear that goes on an adventure and gets covered in stains, then is laundered in an ActiveCare washing machine,  so  the teddy can be returned to the owner.

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It not only demonstrates the stain-removing ability of the ActiveCare washing machine, but has been designed to  highlight the emotional aspect of consumers to take care of the people and the items they hold dearest.

Part of a wider campaign to educate consumers on effective stain removal, Hotpoint is also encouraing influencers to wash their stained clothes in an ActiveCare washing machine, showing followers the results.

Hotpoint is also running a cashback promotion and giving away a free teddy bear, as seen in the TV advertisement, when consumers purchase a selected Hotpoint ActiveCare laundry appliance.

Head of Brand for Hotpoint Jennifer Taylor said: “Our campaign presents a universal story that aligns the Hotpoint brand with our consumers’ desire to care for and preserve what matters most to them, whether it’s treasured garments or the precious time that is saved by helpful innovations.

“The concept of care has a powerful resonance for Hotpoint. Our products are specially designed to make the lives and experiences of our consumers more enjoyable, and to help them achieve their most perfect, desired results.

“We hope that the national TV campaign will support retailers and generate an increase in footfall in store. To further support our trade partners, we have prepared various point of sale material that highlights our key messages, including the ability to remove more than 100 stains at just 20˚C.”

Hotpoint recently added complementary Activecare tumble dryers to its laundry range.