Appliance manufacturer Beko has employed Vijay Bhardwaj as marketing director, to lead the team across its five brands Beko, Grundig, Leisure, Blomberg and Flavel.

He joins the company from KP Snacks where he worked for eight years, having joined as marketing controller and appointed to head of marketing.

Prior to that he worked as a marketing manager for United Biscuits, was a channel marketing manager for Anheuser-Busch InBev and senior category manager at Campbell Soup company.

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Bhardwaj has a wealth of brand building experience having worked for fast-moving consumer goods (FMCG) companies including Inbev and Pladis.

Managing director UK and Ireland at Beko Teresa Arbuckle, said: “Vijay’s appointment will help us continue along our fast-paced growth trajectory for all five brands, and as 2020 marks our thirtieth year of trading in the UK this year [he] is going to be key in terms of planning and activating several exciting new campaigns.”

She continued: “Each of the Beko plc brands has its own distinct identity, and Vijay will be key to ensuring that we continue to engage both consumers and our retail partners.”

“We’re delighted to welcome him to our team.”

Vijay Bhardwaj added: “I’m looking forward to the opportunity ahead, especially as the sector evolves with more advanced technological features being developed and premium, smart connected appliances become more common in UK households.

“It genuinely is a fantastic time to join the Beko team.”

According to Euromonitor Beko is the UK’s number one appliance brand.