Online bathroom retailer Victorian Plumbing has posted its financial results for 2019, with a record turnover of £151million and profit of £10.1million.

Its revenue has grown by 28% from 2018 (£118million) and profit has risen by 188.6% (£3.5million in 2018), in the financial year spanning September 2018 to September 2019.

The company has outperformed expectations after predicting a revenue of £145million for 2019.

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Victorian Plumbing cites a growth in brand awareness as a key factor in its success, with reportedly 54% of UK adults now recognising the brand, compared to 50% in 2018.

This was achieved, in part, by an above-the-line campaign which featured Laurence Llewellyn Bowen.

In addition, the company reports return custom from trade partners has also been a factor in its growth.

Victorian Plumbing was named by Retail Week as Britain’s most productive retailer, ahead of ASOS and Aldi.

In addition, it was also named as one of Sunday Times Fast Track’s Top 250 private businesses in 2019.

The company is now planning further growth for 2020 with forecast sales of £200million and growth of 32.4%.

Managing director of Victorian Plumbing Mark Radcliffe commented on the results: “I’m really pleased to stop and assess what we have achieved, from humble beginnings in a garden shed to the largest UK bathroom retailer.

“It’s a real testament to the team’s efforts and relentless pursuit of perfection.

“It’s been a year when competitors have pointed the finger at a variety of factors such as the housing market, Brexit and consumer confidence, but the fact that we’ve succeeded where they haven’t shows that it’s our staff and people that make the difference.

“We constantly aim to be better than the competition in all areas with exciting targets set by the teams and so much care and pride throughout.

“I’m really excited about the future of Victorian Plumbing, with much more still to come.”