Supplier of mirror, cabinet furniture and lighting HiB has expanded its in-house marketing department with the appointment of Laura Bennett as PR manager.

With a strong PR and marketing background at agencies and business across the Midlands, Bennett will focus on building the company’s exposure across trade and consumer media.

She will play a part in promoting product launches, company news and fundraising updates to the bathroom industry and consumers.

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Bennett will also support the wider team with content marketing and social media support, as HiB develops its digital marketing strategy.

Commenting on her appointment, Laura Bennett said: “I am thrilled to be joining HiB at a time when there are so many exciting projects and developments taking place.

“HiB is known for its strong company culture and vision and I am delighted to be part of such a knowledgeable and creative team.

“HiB has a great reputation for its expertise in bathroom mirrors, cabinets, furniture and accessories and the combination of style and technology across the ranges means there is plenty of interesting features and design trends to discuss.

“With new product innovations being developed, the recent recognition from the Queen’s Award for Enterprise and a key focus on CSR, there is lots to share and I’m excited to be able to communicate HiB’s work with consumers and wider bathroom industry.”

Marketing director at HiB Steve Kaye added: “Laura has a great deal of experience across digital and print marketing and is already making an impact in the PR department.

“As we continue to build our relationships with the trade and consumer press and grow our digital marketing strategy, Laura’s role will be vital to promoting our new company products, key to the future success of HiB.”