Manufacturer of toilet repair parts Fluidmaster has appointed Adrian Hibbert as commercial and specification manager.

The newly-created position forms part of the company’s five-year growth strategy, which focuses on expanding sales opportunities within the specification and OEM marketplaces.

It is hoped to heighten the profile of Fluidmaster products within the NHS, private healthcare, care homes, high-rise residential, offices, education, social housing and private housing sectors.

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Hibbert will oversee and consult on large-scale projects, contribute to the company’s overall sales strategy and increase specifier awareness of the Fluidmaster UK portfolio.

Managing the specification process from concept to completion, he will work with Fluidmaster’s engineering, design, production and operations departments to oversee client project schedules.

Hibbert will also form part of an in-house engineering forum, focusing on the design and development of future Fluidmaster products.

With over 20 years of experience, with previous sales and specification positions at Zip Heaters, he joins the company from Reliance Water Controls  where he was North of England specification manager.

Adrian Hibbert commented on his new role: “I am incredibly pleased to have joined the team at Fluidmaster UK. The brand’s world-renowned reputation, coupled with a huge passion for innovation, make it an extremely exciting place to be.

“I am very much looking forward to getting out and introducing new clients to the Fluidmaster product range.”

Fluidmaster UK & Ireland sales director Stuart Cronie added: “We’re delighted to welcome Adrian. He’s passionate and highly knowledgeable about the specification sector and he’s already proving to be an engaging and valuable member of the team.

“We’re delighted to see the work he’s doing with hospitals and universities; we’re sure that his expertise will benefit many new and existing Fluidmaster clients.”