Parent company of Hansgrohe and Axor brassware brands, the Hansgrohe Group is celebrating its 120th anniversary.

Managing director of Hansgrohe UK & Ireland Jay Phillips

Based in Schiltach, Germany, Hansgrohe has been manufacturing since 1901 and reportedly created the first handheld shower with multiple sprays, wall bar with sliding shower rail and first kitchen tap with pull-out spray.

Hansgrohe now owns more than 15,000 property rights, invests in regulation approvals and according to the company boasts more than 600 design awards since 1974.

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It boasts 33 subsidiaries and 22 sales offices, around the world, supplying products to more than 140 countries.

Managing director of Hansgrohe UK & Ireland Jay Phillips commented on the anniversary: “2021 is an exciting year for us as a company.

“As we celebrate our rich heritage of design, innovation and quality, we also look forward to what drives us forward as a business – a brand that delivers unsurpassed experiences with water.

“Alongside this milestone, we will be launching inspiring and pioneering products that push boundaries of technical innovation and design, whilst encouraging responsible consumption with eco smart measures.

“For Axor, 2021 also brings two new major designer collaborations that will further emphasise the brand’s commitment to creating avant garde works of art for the bathroom.

“Saving our customers time and money, we offer all our stakeholders complete peace of mind. We remain dedicated to providing the highest quality products and the best possible customer service.”

Hansgrohe will be launching its new products at its Aqua Days for ISH virtual event, from March 16-18.