Second stage of the Ideal Standard Together World Tour took place in Berlin, where the company revealed its Extra range of basins, aligned with Bauhaus principles.
The tour features six events which take place across the globe and combine cultural and lifestyle trends with architecture and form the backdrop for Ideal Standard Atelier product launches.
Co-chief executive officer Jan Peter Tewes said: “Following the success of our first stop in Milan, we were extremely excited to bring the Together World Tour to Berlin, and were fortunate to be joined by leading figures in the world of architecture to create a unique and special event worthy of the city’s rich design heritage.
Sponsored Video
“Through a cinematic digital experience, we were able to shine a spotlight on this magnificent city’s multifaceted identity, while demonstrating our own legacy in bathroom design and commitment to shaping the future of modern living.
Tewes added: “Germany, and at one point Berlin, was also home to the world-famous Bauhaus School, originally founded by Walter Gropius in Weimar over 100 years ago.
“The Bauhaus held similar beliefs to us: that design should be timeless and useable by many people.
“The Bauhaus has heavily impacted the modern world and continues to do so, with the combination of design and functionality at its core. Our new Extra range is closely aligned with these values, which have lost none of their importance to this day.”
The event in Berlin saw Jan Peter Tewes joined by architect and journalist Joern Kengelbach as they visited architectural locations, including the Humboldt Forum and Brandenburg Gate, through to the Futurium and Cube Berlin.
There were also appearances by British architect David Chipperfield, leaders in design and urban planning Studio Graft, the Stiftung Humboldt Forum Prof. Dr. Hartmut Dorgerloh, and Ideal Standard’s chief design officer Roberto Palomba.
Co-founder of PS+A Roberto Palomba said: “The Extra collection embodies the perfection of minimalist modernity down to the nearest millimetre.
“Demonstrating the sophisticated exchange between space, form and functionality in the bathroom, Extra is rooted in the careful control of shapes and sizes, and its pure square design ensures that nothing goes to waste, with the perfect product delivered, free of untidy excess.”
The next event on the Together World Tour will take place in London on September 23, 2021, followed by Paris, Dubai and Shanghai.