Haier presents Smart Home experience at Milan

Major home appliance manufacturer Haier will showcase its Smart Home concept at Milan Design Week 2021, which runs from September 4-10.

21 Jul, 21

Major home appliance manufacturer Haier will showcase its Smart Home concept at Milan Design Week 2021, which runs from September 4-10.

Haier presents Smart Home at Milan

Located in a 400sqm space within Superstudio Piu, the Haier – Connect to Extraordinary experience will feature a simulation of a fully, interconnected home.

Designed by Bonsai Ninja, the simulation will see visitors grappling with the need to prepare a dinner for friends, remotely, due to an unforeseen event.

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It will showcase artificial intelligence and the features of Haier’s built-in kitchen range, from connected refrigerators and wine cellars, through to air conditioning and laundry.

Guided by the hOn app, developed by Haier to manage its appliances, visitors will be taken on a “real, interactive” journey.

Commenting on the experience Senior brand manager EMEAR at Haier Michele Bertacco said: “It’s an amazing journey to discover how the artificial intelligence of our appliances allows people to overcome limits that seemed insurmountable.

“Haier’s premium approach is focused on providing customers with results that exceed expectations, making the fridge capable of preserving food even longer, professional washing, and wonderful cooking experiences.”

At a UK press briefing, earlier this year, Haier COO Jim McEwan re-iterated the company’s desire to be considered a first consumer choice for the Smart Home.

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