Shower manufacturer Aqualisa has appointed Joe Brawn as head of product management, leading product strategy and overseeing the introduction of new products to the UK and international markets.

Reporting to product and marketing director Mike Simpson, Brawn leads a team of six product managers and executives responsible for managing the company’s bathroom portfolio and developing its long-term product roadmap.

He joins Aqualisa from kitchenware company DKB Household where he headed up global product management of the Cole & Mason brand.

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Prior to this he was global brand manager at Bissell Homecare, Inc, and product manager at Vax.

One of his first plans in his new position at Aqualisa is to design and implement a bespoke product management framework to streamline launches and increase the efficiency of new product delivery.

Joe Brawn commented on his appointment: “Aqualisa is an inspiring British company with advanced, ground-breaking products and a hugely exciting future vision, so the opportunity to be part of the journey to fulfil this potential was too good to miss.

“I am particularly focused on growing Aqualisa’s position as leaders in sustainability and smart digital showers, and providing customers with even more choice in this rapidly-growing category.”

Product and marketing director Mike Simpson added, “The expansion of our product line-up is essential to our ambitious growth strategy, and I believe Joe’s breadth of experience and expertise from across a varied range of industries will add immense value to our organisation.

“I look forward to working closely with Joe to reinforce our leadership in pioneering bathroom technology and to successfully developing our product innovation pipeline to meet our long-term business objectives.”

This announcement follows the appointment of senior channel marketing manager Jessica Clarke.