Expanding its reach into global markets and introducing its 4D design software to new territories, Virtual Worlds is now available in the UAE.
Led by Leigh Townley who has recently been promoted to country manager UAE and Northern Europe, the Virtual Worlds team will be meeting showrooms and suppliers to introduce them to the design technology
The company’s first steps into the UAE region was at the Index exhibition, held at the Dubai World Trade Centre.
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Index is a three-day international interior and fit-out trade show for the MENA region.
Managing director Nathan Maclean commented: “Virtual Worlds has revolutionised the design, purchase and experience of buying kitchens and bathrooms in the UK and now we’re set to replicate this in the UAE market.”
He continued: “This is an exciting territory, with interiors retail witnessing strong growth and we are already very pleased with the interest that is being shown in Virtual Worlds technology by many showrooms.”
At the launch of Version 8 of its software at Kbb Birmingham, Maclean said the company was focused on creating an experience for the consumer, enabling retailers to sell more product at a higher margin.
A division of Logicom Computers, Virtual Worlds was established in 1998 and provides design software for kitchen and bathroom professionals, including 4D Theatre.