European bathroom manufacturer Coram Group has announced the appointment of Peter Huizing as its CEO.

Peter Huizing, 53, has more than 20 years of leadership experience at international level with FMCG companies, such as Heineken, Diageo, The Coca-Cola Company, Sodiaal and Friesland/Campina.

Having worked across four continents, Huizing’s role with Coram will focus on innovation, quality, and customer satisfaction and he will work with the senior leadership to take the business to the next level.

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Coram Group has a brand portfolio which includes Impey, Sealskin, Duka, Geesa, Tiger and Coram Showers.

It designs and produces shower glass, enclosures, wetrooms and bathroom accessories and has a  UK manufacturing facility in the Midlands, which makes Impey wetrooms.

Most recently, the group launched the Sealskin by Duka enclosure brand in the UK.

Headquartered in the Netherlands the group also has offices inBelgium, Germany, the UK, Poland, and Norway.

Huizing will focus on sustained international brand growth and integration, advancing the ‘One Coram’ strategy.

Managing Director of Coram UK Steve Huntly commented: “Peter is a seasoned leader putting the customer at the core of everything we do as a business.

“With an engaging approach Peter has demonstrated tangible results at the heart of his career.

“We are very excited to work with him on this next phase of innovation and brand development, continuing to create a shared culture within Coram and elevating our brands within the UK marketplace and beyond.”

Incoming CEO at Coram Peter Huizing added: “I very much look forward to working with the team at Coram to further shape Coram’s growth.

“It is a company with a long history, strong family values and a wonderful and relevant brand portfolio.

“I look forward to leveraging my experience and passion in the areas of people, brands, innovation, design and international expansion, to further build Coram.”