Manufacturer of the HydroTap, Zip Water UK has announced the return of Nick Taylor as head of residential sales, as the company looks to reinvigorate its presence in this sector.
Having previously held the role of head of sales role at Zip, he has knowledge of both the brand and product.
His almost 10-year hiatus saw Taylor broaden his experience with a variety of brands, including HotSpot Titanium.
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Returning to Zip, Taylor will be tasked with increasing Zip’s market share, building relationships with exclusive showrooms.
Commenting on his new role, Nick Taylor commented: “I’m extremely happy to be back at Zip and work alongside such a great team.
“The company has grown enormously with an even more outstanding product range for the top end of the residential market, so I’m honoured to be driving it forward.
“With a high number of boiling, chilled and sparkling filtered water taps now on the market, customers have more choice than ever before.
“However, what’s been missing at the luxury end of the market is a premium option that isn’t available at discount retailers.
“The HydroTap has been head and shoulders above competitors for over 20 years, and for good reason.
“Our focus on creating the very best product – that not only performs like a dream, but looks incredibly stylish too – is what attracted me back.
“I can’t wait to build connections and see how we can help transform homes and projects all across the country.”