Merchant Selco Builders Warehouse has opened the first of its Magnet kitchen concessions in Walthamstow, Essex.

The inaugural showroom will be followed by Selco Enfield and Selco Tottenham by the end of February.

Operating on an initial pilot trial, there are plans to expand the partnership across the Selco branch network if the concept proves successful.

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The kitchen showrooms within the Selco branches will give trade professionals access to over 250 kitchen ranges, including Magnet’s pre-built cabinets which have held the Which? Best Buy for six years running.

In addition, the partnership will give Selco’s customers access to kitchen design and quote within 24 hours, for the first time, with an ordering process with free onsite measuring and onsite delivery,.

Magnet kitchen specialist consultants will be on hand in all three branches to provide design services and the options available to trade professionals and their clients.

Chief executive of Selco Builders Warehouse Howard Luft said: “We are thrilled to have entered into a partnership with Magnet who have a fantastic reputation and tradition for supplying premium quality kitchens in the UK.

“Not only will our customers see a greater product and design choice, but they will also benefit from accelerated lead times and the expertise of Magnet’s in-house design specialists.

“We are confident this will be a successful partnership and hugely beneficial to our customers, who will enjoy outstanding service from both ourselves and Magnet.”

 Executive vice president at Magnet Kristoffer Ljungfelt said: “Magnet has a heritage of over 100 years, founded as a trade business in Bingley, Yorkshire in 1918.

“Although we’ve come a long way from our humble Yorkshire roots, our connection to the trade has always been at the heart of what we do, which is why we’re delighted to be partnering with Selco who have achieved remarkable growth over the past two decades having positioned themselves as the go-to choice for tradespeople across the UK.

“This exciting new venture will give their customers access to our premium kitchen designs, offering more choice and an enhanced range of quality products all under one roof at prices to suit all budgets.”

 As well as operating a network of 75 branches, Selco offers Click & Deliver and Click & Collect services, plus a new app – and Dial & Deliver telephone service for tradespeople.