Premium appliance brand Bora has unveiled a brand awareness campaign, which showcases how a kitchen can be transformed from a functional place into a living space.
It follows on from Bora extending its existing collection of downdraft hobs and X Bo Flex Oven, with cooling and freezing appliances, which refrigeration storage that can be transferred directly to table.
The manufacturer’s new brand awareness campaign, featuring on TV, online and in print, depicts what is feels like to cook with Bora products through a series of lifestyle stories.
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These are told through images and video, allowing consumers to discover its entire product portfolio via analogue and digital channels.
Focusing on ‘One room, one message’, Bora states the campaign will illustrate a variety of stories from ‘cooking like you’re in the fresh air’ through to the way architecture, cooking and nature integrates with each other.
Bora will also present its stand at Kbb Birmingham as a living space, with live cookery demonstrations.
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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