Kitchen retail franchise Kuchenhaus has appointed Gordon Robinson to the newly-created role of ecommerce director.

Drawing upon 20 years of experiences in the ecommerce and digital space, working for the likes of Next, ALDI, Boots and American Golf, he will work across Kutchenhaus and Nobilia brands.

With his background in user experience (UX) and digital customer experience, Robinson will build on the digital capabilities of both Kutchenhaus and Nobilia, as well as their overall digital journey.

Sponsored Video

Lauren Goodbrand of Kitchens International on winning the Kbsa Concept Designer Award 2024

Commenting on his new role, Gordon Robinson said: “The opportunity to join the business was simply too good to turn down and becoming part of the team is hugely exciting. I feel energised by this new, wide-ranging role, which will allow me to do what I do best.     

“Kutchenhaus is going from strength to strength and with a bright future ahead it’s very easy to buy into what the business is doing, along with the backing of its parent brand Nobilia.

“My role will be to improve the overall digital experience for customers and to solve challenges by using the latest technology available to the business.”

Head of marketing for Kutchenhaus Paul Lee added : “The beginning of this year has seen us expand our team with an array of new skillsets which will help us grow as a business in an effective manner.

“Having Gordon on board is a real plus and we’re very happy to welcome him as we look to build for the future.

“Gordon’s valuable knowledge will help steer ecommerce activity and his expertise is a real asset to the company.”

The appointment of Gordon Robinson follows the employment of digital marketing manager Curtis McCluskey and regional operations manager Maria Mayell.